Concept 01
The chair-side question
“The question we ask before touching your color.”
Open with a stylist listening, then cut to a shade board, hair texture close-up, and the agreed goal.
Back to sample directions
Salon sample direction / illustrative only
The Consultation, Mapped
Create calm, confidence-building short videos that make a thoughtful consultation feel like part of the service, not a sales pitch.
Transparency note: This is an unsolicited, illustrative sample content direction. It is not client work, a testimonial, a case study, or a prediction of results.
01 / short-video concepts
The content angles.
Concept 02
Bring this to your appointment
“Save this before you show your stylist a photo.”
Show three useful reference-photo details: light, length, and maintenance—not a finished reveal.
Concept 03
The maintenance map
“Love low-maintenance color? Start here.”
Pair a visual swatch with a simple explanation of how the appointment rhythm can differ by look.
02 / concise sample script
A reel, mapped.
A customer kit turns a content angle into a clear filming prompt, so the first post is easier to make.
15-second consultation reel
- 01[Close-up: inspiration photos on the counter]
- 02Voiceover: “A great color appointment starts before the first foil.”
- 03[Stylist points to a shade, then hair texture]
- 04Voiceover: “We talk tone, texture, and how much upkeep you actually want.”
- 05[Soft final frame: consultation notes]
- 06On-screen text: “Bring the idea. We’ll map the plan.”
03 / caption direction
What to say with it.
Lead with a useful consultation tip, then invite viewers to save a reference photo and bring it to a future appointment. Keep the call to action appointment-focused, not outcome-focused.
04 / compact 7-day plan
One week, planned.
Mon
Consultation question
Tue
Reference-photo guide
Wed
Stylist voice note
Thu
Texture close-up
Fri
Maintenance map
Sat
Calm salon moment
Sun
Next-week booking prompt
Your personalized content kit
Made for your real business.
Get a personalized set of concepts, hooks, scripts, captions, and a seven-day plan tailored to your own brief.