Concept 01
Say this, not that
“Instead of asking for layers, try saying this.”
Use side-by-side text prompts over a stylist demonstrating movement and face-framing placement.
Back to sample directions
Salon sample direction / illustrative only
The Style Reset
Build a repeatable style-education series around small choices that help guests describe the cut and finish they want.
Transparency note: This is an unsolicited, illustrative sample content direction. It is not client work, a testimonial, a case study, or a prediction of results.
01 / short-video concepts
The content angles.
Concept 02
The five-minute finish
“The finishing step that changes the whole shape.”
Film one concise styling move from root lift to a natural finish, with tight hand-detail shots.
Concept 03
Your cut’s second day
“Your haircut should still make sense tomorrow morning.”
Show a low-key next-day refresh using a clip, brush, and one product—not a transformation claim.
02 / concise sample script
A reel, mapped.
A customer kit turns a content angle into a clear filming prompt, so the first post is easier to make.
15-second styling education reel
- 01[Mirror shot: hair moving as the guest turns]
- 02On-screen text: “Want movement without losing your length?”
- 03[Stylist sections the front]
- 04Voiceover: “Ask where the movement should start—not just for more layers.”
- 05[Quick finish detail]
- 06On-screen text: “Clear words make a clearer consultation.”
03 / caption direction
What to say with it.
Write like a quick note from a trusted stylist: name one phrase a guest can use at a consultation, add a save prompt, and close with a gentle invitation to discuss a cut plan.
04 / compact 7-day plan
One week, planned.
Mon
Consultation wording
Tue
Five-minute finish
Wed
Cut detail close-up
Thu
Stylist tool pick
Fri
Second-day refresh
Sat
Style inspiration prompt
Sun
Next-week styling cue
Your personalized content kit
Made for your real business.
Get a personalized set of concepts, hooks, scripts, captions, and a seven-day plan tailored to your own brief.