Illustrative / unsolicited sample / Day 01
- Hook
- The reveal starts at the consultation.
- What to film
- Open on the finished look, then cut back to the consultation prompt that shaped the plan: maintenance, texture, or color history.
- Script
- “Before we talk shade, I ask what your hair has been through—and how you want to maintain the result.”
- Caption
- “Your appointment is the start of the plan. Save this for your next refresh, then ask about the timing that fits your color.”